How to Create

Your Dog Show Brand

Stand out in the ring and build a dog show brand that gets noticed!

"How to Create Your Dog Show Brand" with Allison teaches you how to develop a strong, recognizable presence both in the ring and in the show world in general. Do your dogs always know a trick? Are they exceptionally trained? Do you have a signature style of dress? Do you always exhibit a certain type of dog?

Learn Allison’s tips for being remembered and recognized through branding, presentation, and consistency. Learn how to stand out, make a lasting impression, and build a reputation that reflects your dedication to your dogs.

This webinar was originally broadcast live on March 19th, 2025. Enroll today to instantly access the webinar recording and ebook!

"What if I miss the webinar?"

Our webinars are ALWAYS RECORDED.

Sign up for the webinar and you will automatically receive the webinar recording - no extra steps, no time limits, just unlimited access!

Curated Q&A

As always, our curated Q&A is here to help with any and all questions. Enroll now and learn from your peer's submitted questions, photos and videos on a variety of topics.

Certificate of Achievement

Receive a certificate of achievement to recognize your completion of this course!

Allison Alexander

Believing that you should always do what you love, Allison Alexander became a professional handler in 1987 and presented Canada's top dogs for over 30 years. Allison has bred, owned, groomed and handled many breeds across all seven groups and has finished more than 2000 champions!

With more than 750 All-Breed Best in Shows, she is proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club, and the AKC Invitational.

In 2017, Allison launched Leading Edge Dog Show Academy, the world's first online dog show training school. Her mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. She looks forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle!



Course Curriculum

  Introduction
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  Webinar materials
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  (Now Over) This webinar will be live Wednesday, March 19th at 4PM PT
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Special Offer at Checkout!

Access our course "Theories for Dog Show Success" for 50% off with your purchase today.

Click "Enroll in Webinar" above and redeem this offer at checkout.