How to

Level Up Your Grooming

Live webinar: Wednesday, January 29th at 4pm PT / 7pm ET

Allison shares her expert grooming techniques to make your dog stand out in the show ring. Every students who submits a photo of their dog will receive a Grooming Scorecard from Allison. This webinar will teach you how to level up your grooming with our Grooming Scorecards, which will include topics such as...

  • Coat quality, colour and condition
  • Properly trimmed feet, ears, and tails
  • Overall balance and style of your dog’s trim
  • Quality of the blow dry
  • Outline/silhouette
  • Breed-specific traits/characteristics
  • Expression
  • The coat when moving (*we encourage video submissions!)

Get a grooming critique from Allison and receive a 'Grooming Scorecard'
This webinar has 2 opportunities for feedback from Allison:

  1. Our typical webinar Q&A. Submit a question on ANY topic - grooming, handling, dog show advice, etc. using the form below.
  2. Your chance to receive personalized 'Grooming Scorecard' from Allison! Please use this form to submit your questions for the curated Q&A. You can also submit photos of your dog to receive a personalized 'Grooming Scorecard'. You MUST submit a photo in order to receive a Grooming Scorecard.
  • Please note the deadline is Sunday, January 26th at midnight PT. However, if you sign up after Jan. 26th you will still be able to ask live Q&A questions and learn from your peers' Scorecards.

"What if I miss the webinar?"

Our webinars are ALWAYS RECORDED.

Sign up for the webinar and you will automatically receive the webinar recording - no extra steps, no time limits, just unlimited access!

Curated Q&A

As always, our curated Q&A is here to help with any and all questions. The deadline to submit questions, photos and videos is Sunday, January 26th @ midnight PT. Use the form provided once enrolled, and your question & answer will be featured in the webinar!

Certificate of Achievement

Receive a certificate of achievement to recognize your completion of this course!

Allison Alexander

Believing that you should always do what you love, Allison Alexander became a professional handler in 1987 and presented Canada's top dogs for over 30 years. Allison has bred, owned, groomed and handled many breeds across all seven groups and has finished more than 2000 champions!

With more than 750 All-Breed Best in Shows, she is proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club, and the AKC Invitational.

In 2017, Allison launched Leading Edge Dog Show Academy, the world's first online dog show training school. Her mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. She looks forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle!



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Special Offer at Checkout!

Access our course "21 Solutions to Common Grooming Problems" for 50% off with your purchase today.

Click "Enroll in Webinar" above and redeem this offer at checkout.